Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this connect with their prospects and customers in a highly targeted way will be successful in delivering ROI and revenue back to the business. No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.
"More than 34 per cent of people use email worldwide. That's around two and a half billion people. It is forecast to increase email users to 2.8 billion over the next 2 years.Email marketing is a powerful and vibrant way of getting in touch with people. Reflect on your own experiences to bring it home. Do you even know someone who has no email address at all? Email marketing also represents a very personal way to reach your target customers. Messages from your friends and family sit next to your company's e-mail updates. That's why when it's personalised, email marketing works best. Customer actions can be tailored to the email so that every communication is relevant to their interest. You can cover topics such as company changes, victories, asking your customer for feedback – this list is virtually endless. E-mail isn't going anywhere with 2.5 billion users.
Get your brand image and name before your audience more frequently, by including your tagline, logo, color palette and brand graphics in the same design of your email communications. Seeing your brand components in each issue can build brand awareness and recognition, even if they have seen it previously for a second.Get Started
Email marketing is used by thousands of companies across the globe, of all sizes. Those who are unfamiliar with this marketing method may not immediately understand why it is so popular among businesses in a variety of industries-but here are reasons why many see email marketing as the most effective marketing channel.
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